碎片整理:社交电商直“消”

Fragments Organized: Social E-commerce Direct Consumption

1 碎片
1. Fragments

人生中最大的快乐是用经得起考验的人品,在坚实的平台上,去做那些经得起考验的事情。
The greatest joy in life is to use a character that can withstand tests, on a solid platform, to do things that can endure challenges.

不够成功,可能并不是因为努力不够,而是因为选择了错误的方向。
Not achieving enough success may not be due to insufficient effort, but rather due to choosing the wrong direction.

贫穷只是常见的困境,而愚蠢却是致命的缺陷。
Poverty is merely a common plight, while foolishness is a fatal flaw.

有人仰望星辰大海,有人期待回到大清时代。只有真正志同道合的人,才能理解你的辽阔梦想。
Some gaze at the stars and the ocean, while others yearn to return to the Qing dynasty. Only those who genuinely resonate with you can comprehend your vast dreams.

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一些思考?:新零售与PUA

Some Thoughts?: New Retail and PUA



  1. 组织行销的本质是什么?是倍增,是财务自由,是功成身退!
    1. What is the Essence of Network Marketing?
    The essence of network marketing is multiplication, financial freedom, and stepping back after success!

如果一个直销组织行销类企业,老人不能退休,基本上这个企业将不会再有生力军进来!因为人人看到自己的未来——老人们的际遇就是最好的现身说法——那就是没有未来!
If in a direct selling organization the veterans cannot retire, then essentially that company will not attract new blood! Because everyone sees their future—the plight of the veterans serves as the best example—that is, there is no future!

没有人可以做永动机,组织行销更不能这样来羞辱老人!
No one can be a perpetual motion machine, and network marketing should not humiliate the veterans like this!

有朋友说:你是一把很锋利的刀,只会被用来处理难题。他们把刀挥舞至锋芒尽失后,才说自己的手被割伤,怪罪那把刀过于危险,接着将其束之高阁。
A friend once said: “You are a very sharp knife, only used to tackle problems.” They wield the knife until its sharpness fades, only to blame the knife for being dangerous, then put it away.

继续阅读一些思考?:新零售与PUA

Interview with the Top 100 Influential Figures in China’s Direct Sales Industry: Tianwen, Pioneering Direct-to-Consumer Enlightenment

Tianwen, who started as a direct seller and later became a media professional, management consultant, and independent researcher in the industry, has accumulated 20 years of organizational marketing experience and ultimately became a senior partner in M company’s global market. His lifestyle has also evolved into that of a global backpacker and columnist. This interview was conducted by “Direct Sales” magazine under Direct Group and the China Direct Sales Museum, featuring the top 100 influential figures in China’s direct sales industry.

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The Destiny of Direct Sales Roots and Its Inevitable Demise

Tianwen Note: As an independent researcher of the Chinese direct selling industry with limited proficiency in English, I have written this article for over 10 years. Despite the decline of direct selling in China, new retail models such as social e-commerce and WeChat business that are based on the core logic of doubling still thrive in China and never ceased. I believe that the fate and fatal flaws behind the industry that I pointed out continue to affect the new generation of micro-entrepreneurs. With the birth of ChatGPT, I have retrieved this article and asked it to translate and spread it in the English-speaking world to stimulate more thinking and discussion among professionals in various countries and regions, which may have some value.


Original text as follows:

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