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Interview with the Top 100 Influential Figures in China’s Direct Sales Industry: Tianwen, Pioneering Direct-to-Consumer Enlightenment

Tianwen, who started as a direct seller and later became a media professional, management consultant, and independent researcher in the industry, has accumulated 20 years of organizational marketing experience and ultimately became a senior partner in M company’s global market. His lifestyle has also evolved into that of a global backpacker and columnist. This interview was conducted by “Direct Sales” magazine under Emperor Group and the China Direct Sales Museum, featuring the top 100 influential figures in China’s direct sales industry.

An Epic-level Question: Why is Referral Marketing Becoming Increasingly Difficult?

Whether it’s direct sales, WeChat commerce, or the newly merged term “social e-commerce,” any kind of referral marketing within the realm of organizational sales faces an epic-level problem – referrals are becoming increasingly difficult.

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