Whether it’s direct sales, WeChat commerce, or the newly merged term “social e-commerce,” any kind of referral marketing within the realm of organizational sales faces an epic-level problem – referrals are becoming increasingly difficult.
分类： 事业认知
Tianwen’s Old Draft: Analysis of Melaleuca’s Business Model
Tianwen Note: This article was written more than 10 years ago and has been circulated on several WeChat platforms. Despite being copied and spread, its value and commitment to the social e-commerce model – the new “pyramid scheme” flooding the market today – remain relevant.
一个史诗级的问题——推荐为什么越来越来难
无论是渐行渐远的直销、微商，还是如今合流到的新名词社交电商，但凡属于组织行销类的关系范畴推荐，都有一个史诗级的问题——推荐越来越来难。
影响力商法·上海沙龙
340的小生意——用确定的线性成长，拥抱不确定的世界！
一、大趋势（营销4.0，5A）小系统（最小赚钱系统）
二、小趋势（影响趋势的趋势），大概率（思维模型而非商业模式）
营销4.0+精进！——重构美乐家市场价值体系
经过这一年多“舒适区”盘整，看着宏观、中观、微观三个战略层次环境的变化系数，不断地碎片化学习、重组、构建与打碎再粘合，似乎我慢慢看到了一个属于新的时代的美乐家市场价值体系的雏型。