Whether it’s direct sales, WeChat commerce, or the newly merged term “social e-commerce,” any kind of referral marketing within the realm of organizational sales faces an epic-level problem – referrals are becoming increasingly difficult.

——天问和他的梦想在旅行
Whether it’s direct sales, WeChat commerce, or the newly merged term “social e-commerce,” any kind of referral marketing within the realm of organizational sales faces an epic-level problem – referrals are becoming increasingly difficult.
Tianwen Note: This article was written more than 10 years ago and has been circulated on several WeChat platforms. Despite being copied and spread, its value and commitment to the social e-commerce model – the new “pyramid scheme” flooding the market today – remain relevant.
无论是渐行渐远的直销、微商,还是如今合流到的新名词社交电商,但凡属于组织行销类的关系范畴推荐,都有一个史诗级的问题——推荐越来越来难。
340的小生意——用确定的线性成长,拥抱不确定的世界!
一、大趋势(营销4.0,5A)小系统(最小赚钱系统)
二、小趋势(影响趋势的趋势),大概率(思维模型而非商业模式)
经过这一年多“舒适区”盘整,看着宏观、中观、微观三个战略层次环境的变化系数,不断地碎片化学习、重组、构建与打碎再粘合,似乎我慢慢看到了一个属于新的时代的美乐家市场价值体系的雏型。