An Epic-level Question: Why is Referral Marketing Becoming Increasingly Difficult?

Whether it’s direct sales, WeChat commerce, or the newly merged term “social e-commerce,” any kind of referral marketing within the realm of organizational sales faces an epic-level problem – referrals are becoming increasingly difficult.

Tianwen’s Old Draft: Analysis of Melaleuca’s Business Model

Tianwen Note: This article was written more than 10 years ago and has been circulated on several WeChat platforms. Despite being copied and spread, its value and commitment to the social e-commerce model – the new “pyramid scheme” flooding the market today – remain relevant.