The Destiny of Direct Sales Roots and Its Inevitable Demise

Tianwen Note: As an independent researcher of the Chinese direct selling industry with limited proficiency in English, I have written this article for over 10 years. Despite the decline of direct selling in China, new retail models such as social e-commerce and WeChat business that are based on the core logic of doubling still thrive in China and never ceased. I believe that the fate and fatal flaws behind the industry that I pointed out continue to affect the new generation of micro-entrepreneurs. With the birth of ChatGPT, I have retrieved this article and asked it to translate and spread it in the English-speaking world to stimulate more thinking and discussion among professionals in various countries and regions, which may have some value.

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